Wednesday, September 28, 2011

ad # 2 and 3



this ad is colorful, meaningful, powerful, attention grabbing and detailed. there is no people in this ad. the camera angle is straight on which shows the power of the ad.
the lighting in this photo is bright around the main point of the ad, and darker around the rest to draw the attention to the product. everything is more nuetral colored besides the product which is bright blue green and orange. the writing is big and bold and gets straight to the point. the text is white and it says gatorade always wins. it shows that gatorade is what can fuel you the best, you see the water falling in the background which shows that water just isnt good enough. gatorade is the product being sold, the product is apealing because its winning and has bright colors to draw attention. the target is athletes. the emotion that this ad presents is success/ victory. and it works because athletes want to be winners, they dont like to settle for second best. the assumption given with this ad is that if you drink gatorade you will win in what you are doing. this ad is based more towards athletes but its not racial, or discrimates towards anyone based on the fact that they didnt use actual people in this ad.
______________________________________________________________________________________________




this ad is colorful, young, cool, happy, and chill. there is a woman in about her early 20s on this ad she is stylish and pretty.  camera angle is straight on. the beer that she is holding is more highlight so it doest draw all the attention away from the product.
the colors used are blue pink and white. the font is bold and big  nd gets the point across. the text is white which makes it stand out. the text says life is good... live the good life with bud light. the product being sold is bud light. the product is appealing. because it makes it seem that if you buy that product than your life will be cool. this is targeted towards adults men and women. its trying to show happieness and a good life. which is what everyone wants. the assumption this ad makes is that towards men pretty women drink beer so they want to to, and women want to be like her. there is no assuption about race. the message is unrealistic in a way. because realistically that isnt gonna make your life good. thats just what they want you to think.










STEP 2: DETERMINE THE PURPOSE OF THE AD
& THE MESSAGES IT SENDS
THE AD MAKES
STEP 4: CONSIDER THE POSSIBLE CONSEQUENCES OF
THESE

Tuesday, September 27, 2011

3 ads (number one)


AD # 1


home warming, comfortable, delicious, happy, inviting. this ad is aiming towards young children. the girl looks happy in this ad abnd it looks like she is enjoying the product. the camera is straight on and close up, which makes the ad inviting. it uses colors like orange and yellow which express a warm feeling but is still colorful. the text is big for the main point they are trying to get across in bold letters, it is adveritsing that the product has lots of diffrent shapes which is fun for children but it is also healthy for you too. the smaller text implies the same thing, that the product is good and that you should buy it.
the product being sold is ore-ida fries. it is targeting younger children. this ad is apealing because it uses good color has a good message and makes you want to buy this product, the emotion that is given of is happy and home warming. the assumption from this ad is that when you eat their fries you are happy and they taste good. this message is not unrealistic for people, because all you have to do is eat their product and you will be satisfied.