ad # 2 and 3

this ad is colorful, meaningful, powerful, attention grabbing and detailed. there is no people in this ad. the camera angle is straight on which shows the power of the ad.

the lighting in this photo is bright around the main point of the ad, and darker around the rest to draw the attention to the product. everything is more nuetral colored besides the product which is bright blue green and orange. the writing is big and bold and gets straight to the point. the text is white and it says gatorade always wins. it shows that gatorade is what can fuel you the best, you see the water falling in the background which shows that water just isnt good enough. gatorade is the product being sold, the product is apealing because its winning and has bright colors to draw attention. the target is athletes. the emotion that this ad presents is success/ victory. and it works because athletes want to be winners, they dont like to settle for second best. the assumption given with this ad is that if you drink gatorade you will win in what you are doing. this ad is based more towards athletes but its not racial, or discrimates towards anyone based on the fact that they didnt use actual people in this ad.

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this ad is colorful, young, cool, happy, and chill. there is a woman in about her early 20s on this ad she is stylish and pretty.  camera angle is straight on. the beer that she is holding is more highlight so it doest draw all the attention away from the product.

the colors used are blue pink and white. the font is bold and big  nd gets the point across. the text is white which makes it stand out. the text says life is good... live the good life with bud light. the product being sold is bud light. the product is appealing. because it makes it seem that if you buy that product than your life will be cool. this is targeted towards adults men and women. its trying to show happieness and a good life. which is what everyone wants. the assumption this ad makes is that towards men pretty women drink beer so they want to to, and women want to be like her. there is no assuption about race. the message is unrealistic in a way. because realistically that isnt gonna make your life good. thats just what they want you to think.

STEP 2: DETERMINE THE PURPOSE OF THE AD

& THE MESSAGES IT SENDS

THE AD MAKES

STEP 4: CONSIDER THE POSSIBLE CONSEQUENCES OF

THESE